CELINA, TX – Rodeo Soccer Club is proud to announce iconic Danish sportswear brand hummel as the club’s new apparel partner kicking off the 2027 USL League One season. hummel will provide the club’s home, away and alternate kits, as well as training gear, travel wear, and select retail options.
“Rodeo SC is proud to partner with hummel,” said Rodeo SC President Ben Watson. “This partnership represents more than just creating great kits. Hummel has a long track record of celebrating clubs and communities through its designs. Together, we’re excited to outfit our players and supporters with apparel that honors the tradition of the sport while representing something uniquely Texan.”
hummel is a global performance sportswear brand with a rich heritage in soccer. Recognized worldwide for its commitment to quality, innovation, and authentic sport culture for over 100 years of history. Most commonly associated with Denmark’s national teams, hummel is the kit provider for clubs across Europe’s top soccer leagues, including Werder Bremen and FC Köln in Germany, Sunderland in England, and Spain’s Real Betis, as well as numerous clubs in both the USL Championship and League One.
“hummel is thrilled to join the Rodeo SC team as the club’s inaugural apparel partner. They say everything is bigger in the state of Texas, and we hope to go big with jerseys and gear that fans and the community as a whole can be proud to wear as they support their club.” said Conor Caloia, President of hummel North America.
For more information on upcoming hummel kit releases and other club announcements, subscribe to Rodeo SC’s official newsletter.
About Rodeo Soccer Club
Rodeo Soccer Club is a professional soccer organization and proud member of the United Soccer League. Rooted in faith, family, and strong values, Rodeo SC is committed to uniting the community through the power of sport. The club’s mission is to create a clear path-to-pro system for young athletes, foster a best-in-class culture for its professional players, and deliver family-friendly entertainment that brings people together. From grassroots development to the professional stage, Rodeo SC believes soccer is more than a game—it is a platform for teaching life lessons, building character, and developing champions while creating a lasting legacy for the region.
About hummel
Founded in 1923 in Denmark, hummel is an international sportswear brand rooted in football heritage. Known for its iconic chevrons and commitment to innovation, hummel designs performance apparel, footwear, and lifestyle products for athletes and teams across the globe. The brand combines Scandinavian design with a focus on community, inclusion, and positive social impact.