CELINA, Texas – Hundreds of supporters gathered this evening as Rodeo Soccer Club unveiled its official identity at The Silos in Celina, TX. Created with the community through brand surveys and in-person listening sessions, the club identity represents a club built from Texas, for Texas.
“For us, this brand reveal is about more than just introducing a logo to the community,” said Rodeo SC President and Founder Ben Watson. “It’s the result of countless hours spent listening, gathering feedback, and shaping something that truly reflects the identity of this community.”
Illustrated by artist Casey Gaffney, a former Celina resident, the crest honors the Western heritage of Texas and pays homage to the deep-rooted history of rodeo in the Celina area. Fans can purchase new Rodeo SC merchandise at the team’s online store.
Belt Buckle Shape
The belt buckle shape represents strength, resilience, and perseverance forged through long days of hard work. A form deeply rooted in the identity of the working class, the crest stands as a tribute to farmers, cowboys, and the hard-working communities they represent. As a symbol of honor and achievement in rodeo culture, Rodeo SC carries this tradition with pride—both at home and across the country.
Bull Rider
The ultimate symbol of grit, strength, and western heritage, the bull rider stands at the heart of the Rodeo SC crest. Honoring Celina’s rich rodeo tradition, its integration with the ball represents the meeting of “The Toughest Sport on Dirt” and “The Beautiful Game.” Branded onto the bull, the RSC cattle mark serves as a powerful stamp of identity and belonging—signifying pride, ownership, and the club’s deep roots in Texas culture. This fusion embodies Rodeo SC’s identity, where fearless determination meets the artistry of soccer.
Texas Flag
Rodeo SC is a club that is proudly Texan and wears it as a badge of honor. With elements inspired by the iconic Texas State Flag, the crest reflects the values of independence, pride, and resilience that define both the state and its people. It serves as a reminder that Rodeo SC is deeply rooted in Texas soil, representing its community with unwavering spirit on and off the pitch.
Bull Rope
Framing the crest from within, the bull rope is a subtle yet powerful nod to the sport of rodeo and the grit it demands. Symbolizing strength, control, and connection, it ties together the club’s western identity with its competitive spirit on the pitch. Much like in the arena, the bull rope represents the discipline and determination it takes to hold on and rise to every challenge.
“When I was given the opportunity to design the brand marks, I wanted to make sure the identity of Celina came through. I wanted the community to be able to relate to the club’s crest while making sure the team’s vision remained intact through the portrayal of these truly Texan elements,” said artist Casey Gaffney.
With the official crest unveiled, Rodeo SC enters the next chapter in its journey toward kickoff. The club will continue its build toward kickoff in the months ahead through upcoming events, club announcements, and sporting news, all designed to bring supporters closer to the team and establish a lasting presence across North Texas.
For more information on upcoming club news and announcements, subscribe to the official newsletter and follow Rodeo SC across social media.
About Rodeo Soccer Club
Rodeo Soccer Club is a professional soccer organization and proud member of the United Soccer League. Rooted in faith, family, and strong values, Rodeo SC is committed to uniting the community through the power of sport. The club’s mission is to create a clear path-to-pro system for young athletes, foster a best-in-class culture for its professional players, and deliver family-friendly entertainment that brings people together. From grassroots development to the professional stage, Rodeo SC believes soccer is more than a game—it is a platform for teaching life lessons, building character, and developing champions while creating a lasting legacy for the region.